Solutions Engineers are more important than ever in driving Value Led Growth (VLG), the north star of direct sales engagement. Listen to...

SELI Head of Solutions Justin McManus discussing Demos on a Modern Sales Pros Webinar

https://vivun.com/firesidechat-own-entire-customer-journey

Setting a Vision and a Strategic Artefact is a key Leadership action that many SE Leaders in all size companies miss. This LinkedIn...

Holistic means where one must cultivate the sum of skills rather than its individual parts. This webinar discusses the diversity of the...

https://itunes.apple.com/us/podcast/080-stephen-morse-getting-value-engineering-right/id1080713333?i=1000417389479&mt=2

If there is one attribute that defines Sales Engineers, from the intern associate up to the Global SVP, is that we are problem...

Value Engineering (VE) is one of the most important practices to have converged with Sales Engineering (SE) in the modern technology era....

It's an undisputed fact that Sales Engineering organizations are enterprise software sales' strategic weapons. When executed effectively,...

I wrote this piece a couple years ago for Salesforce.com, discussing how transparency and authenticity is a winning sales strategy....