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The SE Leadership Institute

Developing World Class Sales Engineers and SE Leaders

SELI is one of the earliest SaaS-focused presales community organizations in the industry, and its mission is simple: to accelerate the success of the Sales Engineering community and its organizations through education, consulting, coaching, and community.   

SELI is unique in that its staff and contributors are current presales leaders or those with over 20 years of active experience participating in and running teams with some of the world's most successful organizations (Salesforce, Siebel, Twilio, Google, Oracle, Box, Mixpanel, mParticle, Algolia, Skyflow).  Best practices, programs, and experiential learnings are definitively documented and proven out with case studies, as are topics that are current with the latest trends affecting the industry (AI, customer success)  Content is delivered in public, private, or tailored programs or workshops to provide maximum impact.

We are inspired and passionate about bringing together the content and the community of presales to ensure the continued growth and impact of this essential craft to both its practitioners, and to the highest performing technology organizations of today and tomorrow.


" If you're an SE leader, you owe it yourself and your people to take the BlackBelt workshop course. It's not just an opportunity to learn and share insights, but you'll leave charting a more deliberate path forward for your organization. At Twilio we're improving our product gaps, vision, and SE rules of engagement as a result of this course, and charting the right course of growth ahead. Thank you Stephen Morse. One of the most practical workplace trainings I've ever been to. "


- Benjamin Smith, VP of Global Solutions Engineering, Twilio

Sales Engineering is a critical part of any successful enterprise technology company.  In today's enterprise SaaS and industry environment, the need to have a high-impact solutions organization is essential to drive success in sales, product roadmap, customer expansion/retention, and innovation.  The SE Leadership Institute helps individuals and organizations to learn, contribute, and gain the critical knowledge to support ongoing Sales Engineering success. 

The Right Program for Your Needs

SELI offers workshops for SE Leadership and SE Individual Contributor roles, which deliver the best practices, programs, and strategies directly from the world's most successful SaaS companies. The interactive workshops combine lecture, exercise, and discussion to maximize retention and real world practice across the full operational and organizational cycle of Sales Engineering.  Participants join an alumni network in collaboration with a worldwide presales community for ongoing learning and community.

Investing in your Teams

Your Solutions Engineering organization is one of your most important strategic assets, yet with the pace of new leaders promotion, growth, innovation, and change, many individuals or organizations might not have the experiential or programmatic skills to succeed or accelerate.  SELI wants to invest in you and your team members to close any gaps, through a combination of coaching and mentorship as well as blueprints to properly assess, design, and execute the right programs. SELI's industry leading workshops can also be tailored to meet your specific needs and ensure alignment across your strategic and tactical objectives.  Our team wants to help you and your teams to accelerate learning and measurable success. 

SELI brings unique capabilities to you and your SE practice:

  • SELI focuses on the whole individual, augmenting deep industry discussions with integral practices on  emotional intelligence and hardiness to increase motivation, performance, resilience, and well being.

  • SELI eachers are current SE Leaders or have over 20 years or active practice  practitioners of the SE Leadership craft, so have concurrent direct experience with the programs and trends in the industry.

  • The community of contributors brings 1000's of years of direct experience on all aspects of content delivery, and learnings from all programs are continually refreshed with the latest information, solutions,  and approaches. 

  • We are focused on outcomes: whether organizational or individual, working with SELI will bring immediate practices and programs that will drive you forward.

"The SE Leadership Blackbelt Workshop provided a tremendous amount of applicable knowledge and value to complement the operations and management of my rapidly growing SE team.""


Owen McClave, Director of Sales Engineering, (now Twilio)

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